DO YOU WANT TO WRITE SUCCESSFUL CONTENT 
FOR YOUR BUSINESS? 
But you’re feeling intimidated and unsure about how to go about it?  Wondering...
“What do I write to help my business grow, and how do I write it?”
Then your brain kicks in with all the doubt:
“How do I come up with things to write about?"

“My grammar isn’t very good.”

“I’m not a good writer.”

“How do I make an outline?”
Then your brain kicks in with all the doubt:
“How do I come up with things to write about?"

“My grammar isn’t very good.”

“I’m not a good writer.”

“How do I make an outline?”

Then your brain kicks in with all the doubt:
“How do I come up with things to write about?"

“My grammar isn’t very good.”

“I’m not a good writer.”

“How do I make an outline?”

But despite the negative self-talk, you want to learn how to create content people will connect to… that will make you a more confident and effective writer.
YOU WANT TO LEARN MORE ABOUT CREATING CAPTIVATING CONTENT.
You know you want your business to be successful, and you want to learn how to write content that will help you get there. You want to write better products, connect to customers, and feel more confident about the content you’re putting out. You’re worried about your writing skills, and you want the tools to help you get better.
YOU’VE TRIED ON YOUR OWN BUT DIDN’T SEE THE RESULTS YOU WANTED.
Maybe you’ve tried writing an eBook but got too overwhelmed with the content you did or didn’t include in it. Maybe you’ve written some emails without a clear direction on what to include in them. Maybe you’ve written a sales page but it’s not getting a lot of conversions. Maybe you avoid posting on social media because you aren’t sure what to post about.
YOU FEEL DISCOURAGED AND FRUSTRATED WITH WHAT TO DO NEXT.
You might feel stuck. Like you don’t want to try writing, posting, or emailing if it’s this hard. You might feel like you want a roadmap that will tell you what to write and how to write it. You might be wondering if any type of writing for your business is even worth trying. 
But despite the negative self-talk, you want to learn how to create content people will connect to… that will make you a more confident and effective writer.
YOU WANT TO LEARN MORE ABOUT CREATING CAPTIVATING CONTENT.
You know you want your business to be successful, and you want to learn how to write content that will help you get there. You want to write better products, connect to customers, and feel more confident about the content you’re putting out. You’re worried about your writing skills, and you want the tools to help you get better.
YOU’VE TRIED ON YOUR OWN BUT DIDN’T SEE THE RESULTS YOU WANTED.
Maybe you’ve tried writing an eBook but got too overwhelmed with the content you did or didn’t include in it. Maybe you’ve written some emails without a clear direction on what to include in them. Maybe you’ve written a sales page but it’s not getting a lot of conversions. Maybe you avoid posting on social media because you aren’t sure what to post about.
YOU FEEL DISCOURAGED AND FRUSTRATED WITH WHAT TO DO NEXT.
You might feel stuck. Like you don’t want to try writing, posting, or emailing if it’s this hard. You might feel like you want a roadmap that will tell you what to write and how to write it. You might be wondering if any type of writing for your business is even worth trying. 
First let me give you a resounding YES!!
...It is absolutely 100% WORTH IT!
So how do I know this can work...
Because it has worked for me. And many others JUST LIKE YOU who may not consider themselves to be writers, but are still writing successful content for their businesses. 
I’m complete proof of this! I don’t consider myself to be a super great writer by any means. I was a history major in college. But I started out blogging and making content that was short, conversational, and easy for me to write. 

It was unpolished, and probably has a lot of grammatical errors. But it was easy to read and connect to. 
Then, the unthinkable happened. 
I wrote an eBook. And that eBook sold tens of thousands of copies. Yes, that many! I couldn’t believe it either. I made over a million dollars. 

I’m not a professional writer. I’m not an expert. I just wanted to create a product to help people, and to grow a business that made it possible for me to provide for my kids. 

I realized that it was possible for regular people just like you and me to take our passions, hobbies, and life experiences and turn that into content. From eBooks, to blog posts, to emails, to sales pages, and social media posts. 

Like I said, I’m honestly not the best writer in the world...I’ve just figured out how to write in a way that works for me and that connects to my customers. 

It’s all because I was willing to put myself out there, to be willing to try and fail, and to test and see what works and what doesn’t. I didn't have a roadmap on how to write content to create a successful business. So I created the roadmap myself. 

For me, this was something I didn’t see coming but it radically changed my whole entire life. 

Tell your story and then how you have helped others do the same.   

So how do I know this can work...
Because It Has Worked For Me. And Many Others JUST LIKE YOU Who May Not Consider Themselves To Be Writers, But Are Still Writing Successful Content For Their Businesses. 
I’m complete proof of this! I don’t consider myself to be a super great writer by any means. I was a history major in college. But I started out blogging and making content that was short, conversational, and easy for me to write. 

It was unpolished, and probably has a lot of grammatical errors. But it was easy to read and connect to. 

Then, the unthinkable happened. 
I wrote an eBook. And that eBook sold tens of thousands of copies. Yes, that many! I couldn’t believe it either. I made over a million dollars. 
I’m not a professional writer. I’m not an expert. I just wanted to create a product to help people, and to grow a business that made it possible for me to provide for my kids. 

I realized that it was possible for regular people just like you and me to take our passions, hobbies, and life experiences and turn that into content. From eBooks, to blog posts, to emails, to sales pages, and social media posts. 

Like I said, I’m honestly not the best writer in the world...I’ve just figured out how to write in a way that works for me and that connects to my customers. 

It’s all because I was willing to put myself out there, to be willing to try and fail, and to test and see what works and what doesn’t. I didn't have a roadmap on how to write content to create a successful business. So I created the roadmap myself. 

For me, this was something I didn’t see coming but it radically changed my whole entire life. 

Tell your story and then how you have helped others do the same.   

If you are someone who wants to feel confident about writing for your business, who is unsure about your abilities but wants to learn, and who wants a roadmap on what to write and how to write it… 
this course is for you. 
If you want to see your business succeed through good content, you absolutely can!
I KNOW YOU CAN DO IT. And I believe in you.
I want you to know that you can write...
Even if you feel like your life is too boring to write about, or you’re self-conscious about your writing abilities, or you always feel like you have writer’s block. 
This course will give you the tools to feel confident about writing. It’ll help you to come up with ideas, to combat impostor syndrome, and to write in a way that connects to people.
I want you to know that you can write...
Even if you feel like your life is too boring to write about, or you’re self-conscious about your writing abilities, or you always feel like you have writer’s block. 
This course will give you the tools to feel confident about writing. It’ll help you to come up with ideas, to combat impostor syndrome, and to write in a way that connects to people.
Here’s The Thing Though... It Can Be Hard to Know Where to Start For A Few Reasons:

1) There’s not a roadmap on what to write and how to write it to make your business successful
2) We often feel like we aren’t good enough, or that our writing is bad, or that it’s not interesting
3) We think it needs to be perfect, so we shy away from putting out any content at all
No wonder it's so hard to get started.
But I Have Good News For You!
You Don’t Have To Be an Expert
Writing is not about being an expert. Writing is about being clear, being consistent, and making connections. In this course, we will teach you how to write in a way that works for you and your customers. No matter what your writing background entails. 

YOU CAN FINALLY ENJOY WRITING
Writing doesn’t always have to feel like homework. In this course, we talk about writing in a way that works for you. For some, this means writing as little as possible. And if that’s you, then that’s fine! We just want to make sure the writing you do is quality writing.

YOU DON’T NEED TO WRITE ALL THE TIME
Writing for your business is not about writing constantly. It’s about knowing the type of writing you can and want to do, and creating a schedule that works for you. Some people write a lot for their business, others don’t, but the quantity doesn’t correlate to success.
 
YOU CAN CREATE A PLAN

Creating a content calendar is probably the most effective way to write for your business. This way you can plan what to write, what to write about, and when to do it. No more staring at a blank page, or blanking on a caption, or dreading another email to send. It’s all about planning.


YOU WILL LEARN HOW CONNECT TO PEOPLE
Connection is the most important piece of writing for business. And guess what? Connection marketing is my thing! You will learn how to write in a way that makes a connection with your reader/customer… which will then help with conversions and happy customers. 

YOU’LL HAVE A ROADMAP YOU CAN TRUST
Feeling lost is such a common feeling. How many emails do I send? When should I post on social media? What should I put in an eBook? What should I put in a blog post? What do I say on a sales page? This course is the roadmap that answers all of those questions.

The bottom line is that every single business will require some type of writing. The more clear and consistent writing will mean more success for you and your business. 
I see time and time again people starting a business and getting stuck on the writing portion. Sometimes it’s because writing feels like homework. Sometimes it’s because they don’t feel like they are good at it. Sometimes it’s because people have no idea where to start. And sometimes it’s good old fashioned writer’s block. People just don’t know what to write about. 

There’s no reason for you to get frustrated and struggle any more than you are right now. 

We have plug and play templates, clear and concise outlines, and a completely detailed workbook to help you to write the best copy you can for your business. We will teach you how to tap into the psychology of writing, some basic grammar and writing skills, how to combat writer’s block, and how to create a realistic writing schedule that works for you. Plus so much more!

Even if you feel like you’re not a good writer. I promise you, anyone can write ...if you have the tools to learn how. 
You have it in you to write amazing copy for your business. 
I can show you how!
THE WRITING BACKPACK:  A Beginners Writing Course for Entrepreneurs...

Even If You’ve You’ve Never Written Anything Before and Have No Idea Where To Start

I WILL HELP YOU LEARN HOW TO WRITE FOR YOUR BUSINESS WITH THIS SELF-PACED WRITING COURSE.
A good backpack is filled with all the tools you may need for your journey. 

The Writing Backpack will ensure you are ready for your writing journey. 

*We have 9 modules of lessons to watch, each with a workbook to help you retain all that you learn. 
*We have templates and examples of each type of writing. 
*We have bonuses, a resource guide, and content you can look back on any time you have questions. 
*And the best part…. You’ll have two very experienced guides! 
Me, Natalie, and my copywriter, Chelsy. 
Learn How To:
discover...
The five main types of writing to do for your business that will increase your success. Think about how you’d feel most comfortable in implementing those writing categories without feeling lost and stuck in the writing process.




create...
Copy that you feel confident about! No more staring at a blank page, avoiding posting because you can’t think of a caption, or second guessing every word you put on a page. Create a story that connects to your customers in a way that is truly genuine and authentic. 




Learn...
How to write from two people whose experience is valuable! From one person who has been in your shoes… who isn’t a professional writer, but has written successful eBooks and created a ton of content for her business. And another person who IS a professional writer, and knows the nitty gritty details behind writing successfully. 

plan...
A writing calendar that makes the most sense for you. Remember, writing well doesn’t have to mean writing a lot! It just means understanding how to implement writing for your business in a way that’s realistic and consistent for you and your business.

build...
Your confidence with writing so that you can feel okay letting words pour onto paper — knowing you can always edit later. And that there’s absolutely nothing wrong with your style of writing being conversational and easy-to-read.


write...
In a way that connects to your customers. Write in a way that makes you enjoy it. Write in a way that helps your business grow. Writing for your business should channel the passion you feel for your product, and the people you help with it.


THE WRITING BACKPACK IS ABOUT CLARITY AND DIRECTION
What's included in the modules
module 1:
The Writing Mindset
In this module, learn about the common mental blocks that stand in the way of writing. Learn to battle perfectionism, let go of feeling not good enough, and get used to the idea that you have plenty to say that's important for your customers.
Module 2: 
Anyone Can Write
Module 2 is all about learning the tools and habits that make it so anyone can become an effective writer. Learn how to combat writer's block, edit with drafts, and how to get ideas.



Module 3: 
The Nitty Gritty
In Module 3, get ready to learn the basic grammar, spelling, and outlining skills that will help you feel confident in your writing abilities. This module breaks down some common mistakes and and questions people have about the nitty gritty of writing.
Module 4: 
Your Audience
This module covers the way that you speak to your audience in a way that connects to them best. We go over story selling, voice, and getting to know your dream customer as well as you can.


Module 5: 
Writing and eBook
The next 5 modules dive deep into the specifics of each of the 5 main types of writing we've discussed in this course. Module 5 gets into the process of writing an eBook. We discuss the outline, the writing, and other tips to help you with the process.
Module 6: 
Writing a Blog Post
Module 6 tackles writing a blog post in a way that helps your business. Not only do we go over the anatomy of a blog post, we get into writing for the web, calls to action, and repurposing your content to make your writing go further.

Module 7: 
Writing a Social Media Post
In this module, learn what to put in a social media post that grabs your reader's attention. The idea is to be authentic, keep an eye on the data, and remember your tools for coming up with ideas so that you can keep a full content calendar.
Module 8: 
Writing an Email
In Module 8, learn all the different types of emails to send and how to write them. We teach subject lines, power words, and when to send which type of email to reach your customers the best.


Module 9: 
Writing a Sales Page
The final module talks about writing a sales page that helps with conversions and making sales. Learn about the psychology of speaking to your dream customer, hitting pain points, and selling the features and benefits of your product to your customer.
Meet Your Coaches:

Hi, I’m Natalie!

I’m a mom, entrepreneur, business owner, and outdoor adventurer!
I’ve been in the online world for over 10 years, starting with a little personal blog and growing my business until I made 7 figures selling online digital products. I’m the CEO of my company, the creator and coach behind Peak Business Academy, and the author of many best-selling eBooks. 

Even though I’ve done a lot of writing for my business, it’s not something I’d consider myself an expert in. I’m just a regular person who was a History major in college, who happened to write content that people were interested in and wanted to read! 

I realized that the more real, authentic, and vulnerable I could be in my writing, the more people connected to it. I have a heart to serve, and all I wanted was to help people with the things I used to struggle with.

When I learned that writing was a major pain point in people looking to grow their business, I knew I could help.

Hi, I’m Chelsy!

I’m a mom, professional writer, journalism graduate, and animal lover!

I’ve been writing for the web for the better part of a decade, and I’ve spent the last handful of years copywriting for Natalie. Before writing for Natalie, I wrote hundreds of articles for just as many blogs and online publications across the web. I’ve also been published in print in magazines, books, and newspapers. 

Writing is my passion! As Natalie’s copywriter, my job is to take Natalie’s voice and write copy that will connect with her customers in order to help as many people as possible. Not only do I know a thing or two about writing, I know about writing for the web — and for business. 

Trust me when I say it’s not about being the most technical writer in the world, it’s about being clear, consistent, and making a connection. This is what I love most about Natalie’s writing. She knows exactly how to write with feeling.

Together, the two of us have created this course to help you learn how to write for your business and increase your success. This course is all about YOU!

The time to act is now.
There will never be a better time than right now to take action and find your SuperPower. Then turn it into a digital product you can sell!

One more thing... 

Right now we’re offering this course at $197. The thing is though… I’m not sure how long we will keep the price this low!
100% 7 Day Money Back Guarantee
I PROMISE you can do this! But guess what? You don’t even have to believe me!

If you’re not 100% satisfied with this course, the workbooks, or the bonuses within 7 days, I will offer you a full refund for any reason.

That means you can enroll today and you don’t even have to decide if you’re in for good! Take the full 7 days to explore the material, watch the videos, and peruse the workbooks plus check out the bonuses. Then make a decision using the information you have rather than the information you don’t. 

Two Additional Guides To Aid in Your Writing 
01. BONUS PUNCTUATION GUIDE

The Punctuation Guide is a guide created by Chelsy with some common punctuation questions you may run into while you’re writing. It’s based on the punctuation issues she finds most often when editing, and the questions she has to reference back to time and time again in her own writing. It will help you with things a spelling and grammar checker won’t. From the proper use of a semicolon, to formatting quotation marks. There are so many rules to punctuation, which can feel overwhelming. Luckily, they're easy to look up with this guide.

02. BONUS RESOURCE GUIDE

There are so many resources out there that can make writing easier. From style books, to podcasts, to calendars, to outsourcing, to notebooks, to community groups, and so much more. 

This Resource Guide was compiled by Chelsy and Natalie and provides links to the resources each of them use that makes writing a lot easier. 





Everyone needs help. And that’s how you get to the top. 
Immediate Access ONLY
$197
Join The Writing Backpack Today!
• Video lessons and transcripts for all 9 modules - $497 Value
• Coaching from Natalie on audience and marketing for your business -
$299 Value
• Coaching from Chelsy on the nitty gritty of writing well -
$299 Value
• Nine workbooks for each module with prompts and activities - $97 Value
• Templates on each of the 5 main types of writing we dive deep into - $97 Value
• BONUS Writing Resources List with links to writing tools - $47
• BONUS Punctuation Guide outlining common punctuation questions - $27
• Total Value - $1363
“The worst enemy to creativity is self-doubt.” - Sylvia Plath

I've loved Base Camp!  It's been such a great intro...can't wait to get started on the modules now!
~Laura M.

Thank you RanDee for helping Base Camp come to life for us - best of luck to you!  Feeling Blessed!
~Anne S.

This Base Camp was AWESOME!  SO MUCH valuable information! I was WOWED!
~Amber G.


All you need is the DRIVE, the GRIT, the WANT, and the COURAGE to say yes!

I’LL BE YOUR GUIDE
Immediate Access ONLY
$197
Join The Writing Backpack Today!
• Video lessons and transcripts for all 9 modules - $497 Value
• Coaching from Natalie on audience and marketing for your business -
$299 Value
• Coaching from Chelsy on the nitty gritty of writing well -
$299 Value
• Nine workbooks for each module with prompts and activities - $97 Value
• Templates on each of the 5 main types of writing we dive deep into - $97 Value
• BONUS Writing Resources List with links to writing tools - $47
• BONUS Punctuation Guide outlining common punctuation questions - $27
• Total Value - $1363
If you have a business and you want to learn how to write for that business, this will work for you! We’ve had so many people go through The Writing Backpack course. Some are a little more seasoned in writing than others, but all have learned something they didn’t know about writing for their business. We are confident The Writing Backpack will work for you!
This is a self-paced course designed to fit with your schedule. Watch modules when you have the time, there’s no rush! There are 9 modules, and each one is between 10 and 30 minutes long. 
This writing course is different for a few reasons. 1. It’s taught by both a professional writer with technical knowledge on writing, and a regular person who isn’t an expert writer. But that regular person was able to write successfully enough to sell thousands of her own eBooks. Together, our knowledge is paramount in helping you learn how to write for your business successfully. 2. This writing course is meant for people just like YOU! It wasn’t created for creative writers, copywriters, or marketers. It was created to help entrepreneurs starting their own businesses. Entrepreneurs who would consider themselves beginners in writing, who find this as a pain point for them. That is why this course is different, and will be uniquely beneficial to you. 
You do not need to be an expert writer to write. We venture to guess you’re better than you think you are! Great writing isn’t about perfect grammar and technical writing skills. It’s about making a connection, being clear, and being consistent. The Writing Backpack will help you learn how to do all of that! If you’re worried you’re not great at writing, you’re in the right place. 
No! Peak is a great place to learn more about the business side of things, and we reference Peak a few times in the course to learn more about one business topic or another. But this course focuses on the writing side. You don’t need to be in Peak for this course to work for you. 
That’s okay! We talk about not liking the writing process a lot in this course! For some it feels like homework, and that’s okay. Our course teaches you about writing less, writing the things you like, and finding ways to find joy in the process if it’s not something you typically look forward to.
After you finish you’ll have lifetime access to this course and all the materials to continuously look back on if you need a refresher, or to remind yourself of a lesson. If you’re looking for more courses from us, you can check out Peak Business Academy or Base Camp. If you’re looking for templates, you can find our packs HERE. We also have a Canva Training.
You can always reach us with comments or questions at peak@nataliehodson.com. We also have an email coaching program called Trail Guide that offers one-on-one support with our team.
DON’T WAIT UNTIL TOMORROW, OR UNTIL THE TIMING SEEMS PERFECT, OR UNTIL THIS, OR THAT, OR WHATEVER REASON YOU CAN COME UP WITH TO PUT THIS OFF.

Your next step starts right now if you’re ready for it!

YOU WON’T BE ALONE. WE WILL BE YOUR GUIDE. 

LET’S LEARN HOW TO WRITE!
LEARN HOW TO WRITE SUCCESSFUL CONTENT FOR YOUR BUSINESS!
Immediate Access ONLY
$197
Join The Writing Backpack Today!
• Video lessons and transcripts for all 9 modules - $497 Value
• Coaching from Natalie on audience and marketing for your business -
$299 Value
• Coaching from Chelsy on the nitty gritty of writing well -
$299 Value
• Nine workbooks for each module with prompts and activities - $97 Value
• Templates on each of the 5 main types of writing we dive deep into - $97 Value
• BONUS Writing Resources List with links to writing tools - $47
• BONUS Punctuation Guide outlining common punctuation questions - $27
• Total Value - $1363
CUSTOM JAVASCRIPT / HTML
For support issues or questions - Please email us at peak@nataliehodson.com
Copyright © 2023 • Peak Business Academy, LLC • All Rights Reserved • Boise ID 83707